Using Your Knowledge of Body Language in Your Next Negotiation

From the moment you walk into a negotiation, you should observe the body language of everybody in the room. During the negotiation, keep observing your opponent’s body language. Focus on the four channels: face and head, arms and hands, legs and feet, and torso (see the “Everybody’s Bilingual” section, earlier in this chapter). When you are so focused on the total person who is talking to you, you will listen better. Your observations of body language will help you pick up unstated nuances such as what items are more important, and what items are less important to the other side. Complete shifts in body language during a negotiation can be more telling than isolated signals. These shifts reveal that an issue is vitally important or is causing stress to the other party. For most of the negotiation, your counterpart will stay in the same general position. Notice any shifts from that position. These movements may very well indicate that the person you are dealing with has changed in attitude in some way. Being aware of this body language can be particularly important if the other party _ Feels that you are talking about a sensitive issue.

• Is losing interest.
• Needs a break or a stretch.
• Is turning off to your arguments.

Watch that body language! It can be like a traffic signal. The shifts in body language can be yellow caution lights telling you to proceed slowly, look, and listen. In the extreme, they are red lights telling you to stop! Stop now! Don’t go further without taking a break. They can also be green lights telling you to go in for the close.
Don’t ignore nonverbal signals. You may even want to include your observations in your written notes just as you include spoken words. This record helps build familiarity with the other person’s unspoken vocabulary. Everybody uses body language differently.

Emphasizing with body language

Pound the table. Wave your arms. Jump up and down. These are a few of the classic ways you can use your body to emphasize communication. It’s the equivalent of scrawling something in all caps and red letters. However, save these demonstrations until you need them.
If you use loudness throughout a negotiation, the added volume carries no special meaning when you really need it. You just seem bellicose. The late, great Johnny Carson used to refer to his lawyer as Bombastic Bushkin. The tag fit, and it stuck. Soon, no one around this particular lawyer paid much attention to the bombasity.
I once went into a print shop with a rush project. The owner slapped a big red sticker on the order. It felt good. He threw my project on a stack of work. Everything in the stack had the same red sticker. My heart sank. The red sticker lost all its meaning. Raising your voice too often has the same result. The key to emphasis is a change from the norm. Body language always involves a cluster of movements. It should naturally be tied into voice levels, tempo, and loudness. Sometimes, you can create extra emphasis by exhibiting body language that runs counter to the communication. For example, you may lean forward and quietly, slowly say that you are very, very angry. Here the emphasis is created just as powerfully — maybe more so — than if you had been yelling at the top of your lungs. Surprises can occur in any negotiation. Generally speaking, however, you should know going into a negotiating session what will and won’t be important. Hold back your emphasis until you get to the stuff that is really important to you. This strategy is why a good negotiator lets the merely annoying issues slide by and saves the emphasis for the truly important points.

Blind spots in Body Language

If you get conflicting verbal and nonverbal messages from someone, but that person denies that a discrepancy exists, you are witnessing a blind spot —something you know about others that they themselves are not conscious of. Blind spots cause miscommunications and resentment. In a negotiation, if you suspect the other party has a blind spot, you need to take frequent reality checks. Check out your understanding with your counterpart’s body language. You may even begin with the statement, “I need a reality check.” Then go right into your reading: “I sense I have lost you,” or “I sense we should take a break.” If you take responsibility for your need, your counterpart is less likely to be defensive, and you are more likely to get truthful information. This way you may get at your opponent’s true feelings. Sometimes you even uncover some underlying interests. Most people have at least one blind spot: one area in which they don’t really know how their words or actions are affecting people. Blind spots are like bad breath — everyone knows except the person who has it. The best way to find your own blind spot is to invite feedback. If the blind spot belongs to another, you need to ask the person if he or she wants your feedback. If the response is no, believe it. You may need to find a higher-up to deal with the issue — someone the individual must listen to.

Positive words but negative body language

Many employees complain that their supervisors give mixed messages with body language. The words are positive, but the body language is negative. For example, your boss calls you in for a meeting. She says, “Good morning,” and begins to discuss your recent improvement in punctuality. However, her arms are crossed at the waist, and her head is angled away from you so that she’s looking at you sideways. You know that these are negative signals. If you have the guts, you may venture, “It looks to me like something may be bothering you.” Your boss may be forthright about her annoyance, or she may pound a fist on the table and deny her true feelings with a sharp reply, “What makes you think anything is bothering me?”

The nervous laugh

One of the most common examples of body language not matching the situation is the nervous laugh. A laugh that is not a reaction to anything humorous signals nervousness or discomfort. In fact, it’s a dead giveaway. If you hear a nervous laugh, let a few beats go by and then turn directly to the source of the laughter and encourage that person to verbalize his or her feelings. Depending on the situation, you may say: “Ben, how do you feel about the pricing structure?” or “Ben, how do you feel about adding Leslie to this team?” Often, the person won’t admit to having any concerns. You know better. Keep probing. You may have to return to the subject a few times, rephrasing your request until the truth comes out.

Interpreting conflicting messages

Reading the body language of another person is not a trick to gain advantage. It’s a tool to improve communication. People who are exhibiting incongruous body language are frequently unaware of the fact that their spoken words and their true feelings, as revealed by their body language, are not consistent. By drawing out those differences and reconciling them, you have done a great service for your side and for the person with whom you are negotiating. If you pick up an incongruity between what a person’s body is saying and what that person’s mouth is saying, you can assume that something is going on. You want to take a reality check and start asking the person questions about what he or she is thinking and feeling. It’s usually one of the following:

• The person is unaware of his or her effect on others.
• The person’s body language is expressing a hidden agenda.
• The person is too tired or is confused.

I remember sitting in a theater watching the film Basic Instinct for the first time. In the film, Michael Douglas plays a San Francisco cop who is fatally attracted to a key suspect in an ice-pick murder. The suspect is played by Sharon Stone, in a star-making performance. Audiences gasped during the now infamous interrogation scene. I gasped too. Watching the film again recently, I was reminded that the interrogation scene is a good example of how body language can cause conflicting messages. In the scene, Douglas and his fellow cops interrogate Stone. She twists and manipulates her words, shamelessly toying with the cops’ libidos. Instead of nailing his suspect, Douglas is entranced by his femme fatale and eventually falls for her scheming ways. Stone is calm and collected during the entire scene, using her body language in a risqué fashion to successfully manipulate the situation.

Reading someone else’s body language

Being able to accurately read the true attitude and feelings of someone across the table can be enormously important. Seldom do you see adults physically clap their hands over their ears to avoid hearing something, but people have other ways of signaling that they aren’t listening, such as allowing their eyes to wander or attending to an unrelated task.
Disney released a wonderful film called Frank and Ollie about a couple of the world’s greatest observers of body language. Frank Thomas and Ollie Johnston were two of the original animators of such classics as Cinderella and Bambi. This film shows them mimicking various elements of body language to communicate feelings and then making sketches of their own movements. Watch this movie as a primer on body language; it illustrates the points of this chapter better than all the words ever written on the subject. The ability to read a person’s body language enables you to adjust your approach to that person. Based on what you learn about the other person’s mood or attitude, you can temper your own words and actions appropriately — for example, you can calm down someone who’s agitated or perk up someone who’s bored.
Discover how much fun you can have reading the body language of others. The more you practice this skill, the better you will be at negotiating. The next time you go to an event connected to your work, pause a moment at the door. Instead of looking for someone you know, look over the room. Identify the more influential people. Try to distinguish who wields power. Who are the employers? Who are the employees? What differences in body language make social status apparent? If you’re at a social gathering, see if you can spot very outgoing people. Who is shy? Are any of the couples fighting?