No, this isn’t a biology textbook, but by understanding how your mind works, you can manage your thoughts and become a better negotiator. Research on brain theory helps explain why some people are good managers but weak leaders. Research indicates that the brain is divided into two halves: the left and right half. These are called hemispheres. Each hemisphere serves a different function, processes different kinds of information, and deals with different kinds of problems. The left hemisphere works with logic and analysis; the right works with emotions and imagination. The next time you enter into a negotiation, remember the two most important aspects of the brain when it comes to persuading another person: Your brain stores information in your memory, and it processes this information to make decisions and solve problems. How you process information determines what type of decision maker you are.
People can be tested to determine how they process information. Based on their test results, they can be categorized into different types of decision makers.
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