Take time to find out what the people in the business pay for the goods or services you want to buy or sell. This strategy can save you a fortune over the course of your life. Don’t rely on what friends tell you, although they may provide good hints and direction. Go to the people who tell the merchants what to charge. Go to the source the insiders use. No matter what the subject, someone has devoted a lifetime of work to evaluating and commenting on it. This is just a fact of modern life. Nothing is too arcane to study, dissect, catalog, and chronicle. Often, you find out about these insider reports from someone trying to convince you of just what a great deal you are getting.
- For automobile dealers, the bible is called the Kelley Blue Book Auto Market Report.
- The cost of money for almost anything (home mortgages and interest paid on savings accounts or car loans) is printed regularly in The Wall Street Journal.
- In the entertainment industry, the daily periodicals Variety and The Hollywood Reporter announce script sales, weekend box office numbers, new production entities, and executive shuffles.
- Prices of gold and other basic metals are printed in the Sunday editions of most major metropolitan newspapers.
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