Fear of rejection

Everyone has a built-in fear factor. You may be afraid that if you present your ideas clearly, the listener will reject you or your conclusions. The natural inclination is to avoid rejection by blurring lines, being unclear, and failing to state your case accurately.
Instead, you postpone the inevitable. After all, when the listener eventually understands you, he rejects the concept with the added energy that comes from frustration. “Why didn’t you say so?” he asks. “Why did you waste my time?” he demands. These are tough questions to answer. If it is true that an accurate statement of intent would cause the deal to fall apart, being clear is even more important. When you close a deal without being clear, the parties have different understandings and expectations. You are finalizing a bad deal. In fact, you are closing a deal that cannot possibly work.