Some negotiators use pressure to get what they want from you. They may impose an artificial deadline, use emotional “hurry up” language, or ask intimidating questions, such as “Don’t you trust me?” or “What else could you possibly need to know?” Don’t give in to these pressures. Tell whoever is bullying you into reaching a decision that if you’re not allowed to use your pause button, you’re not going to negotiate with him at all. Sometimes the pause button is your only defense against being pressured into making a decision based on someone else’s deadline.
Decisions made under artificial pressures — especially time pressures imposed by the other side in a negotiation — are often flawed, simply because the decision maker does not have sufficient time to consult that most personal of counselors, the inner voice. (Chapter 10 can get you in touch with your own inner voice.)
If you’re feeling pressure to reach a decision immediately, you can even push the pause button to assess whether you need to push the pause button. Take a few moments to consider whether the pressure for a speedy response is reasonable. Certain external circumstances do require immediate decisions. However, they are few and far between, especially in a business negotiation.
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