The Art of Coaxing Out Information

Effective listening requires probing. No one says everything you want to hear in the exact order, depth, and detail that you prefer. You have to ask. No phrase describes the job of questioning better than tickle it out. Questions are a way of coaxing out information that you want or need. In a trial, the question-and-answer format rules the proceedings. Attorneys and the judge can talk to each other in declarative sentences, but all the testimony is presented in the somewhat artificial format of question-and-answer. In court, the purpose of every question should be to obtain specific information. If the question isn’t answered directly, it needs to be asked in another way. The rules in the courtroom are pretty specific; as a matter of etiquette, you should apply similar rules in a business meeting. For example, courtesy prohibits you from barraging the other side with rapid-fire questions; court rules prevent the same thing.
Developing the ability to ask good questions is a lifelong effort. If you have the opportunity to observe a trial, notice that the primary difference between the experienced attorney and the less-experienced attorney is the ability of the former to ask the right question at the right time. Almost without fail, the key question is not a bombastic, confrontational inquiry, but a simple, easy-to-understand question designed to extract specific information. An excellent example of tickling it out occurred in the O. J. Simpson murder trial during the questioning of police officer Mark Fuhrman. Lengthy, softspoken questions led up to the simple query, “In the last ten years, have you used the ‘n’ word?” “No,” the officer replied. “Are you sure?” the attorney asked. “Yes, sir,” Mark Fuhrman responded. There were no fireworks, no victory dances at that point, but the quiet exchange permanently altered the trial. Because Fuhrman’s statement wasn’t true, the defense was able to call witness after witness to impeach his testimony. Eventually, the truth about Fuhrman’s behavior smashed against that statement so explosively that every other piece of evidence was damaged. Fuhrman and all his co-workers were hurt by those brief words so gently tickled out during questioning. About the only place you can regularly see trained people posing careful questions is on the cable channel Court TV. It makes documentary series related to courts and the law, and it airs real trials as they’re happening. Tune in to one of the televised trials where you can see the question-asking process in a carefully structured environment. You can learn a great deal about how to ask questions by watching these court proceedings. Watch and listen as the lawyers ask their questions. Obviously, various attorneys have different skill levels. Some are better than others. Watching these men and women in action sensitizes you to the good and bad aspects of questioning. Okay, I know Columbo is a television show, but the entire series is available on DVD! The famous detective, performed so consistently by Peter Falk, perfectly demonstrates the key skill of a good negotiator: asking really good questions. You will find Columbo using every type of question and listening to the answer. No single source better demonstrates how to ask questions. You can learn much more from Columbo. Study the man. Let him be your mentor as he entertains you. He also has incredible integrity. He sets his goal and never wavers. His steely determination brings victory in the toughest of circumstances.

Listening Your Way up the Corporate Ladder

In a negotiation, silence is golden — in fact, it is money in the bank. Remember, you can’t listen and talk at the same time (not to yourself or to anyone else). Many a negotiation has been blown — and many a sale lost — because someone kept talking long after discussion was necessary or desirable. Conversely, many an opportunity to gain valuable information has been lost because the listening activity stops too soon. One of the best ways to control a meeting is to listen to everyone in the room. Pretty soon you’ll be running the meeting. If a big talker is monopolizing the negotiation, that person probably doesn’t even recognize that others want to contribute to the discussion. Stifle your instinct to grab the floor yourself. Instead, point out someone else who looks as though he or she is trying to talk. “Jane, you look like you had a comment on that.” Jane appreciates it, others appreciate it, and you suddenly control the meeting even if you’re the junior person at the table. Sometimes others can make your point for you. If you find that you still have something to add, the group will probably let you do so. You are now a hero, even to members of the other negotiating team. When you do say something, everyone listens out of appreciation — if not admiration. Various studies have shown that successful people listen better than their counterparts — especially on their way up. Ironically, great success sometimes causes a person to be a less sensitive listener, usually to that person’s detriment. The most visible example is the president of the United States, who must listen well during the rise to political power. However, a sitting president can easily become cut off from the very people who helped in the ascent. The isolated president is a common feature of the American political landscape. To become successful in the business world and stay successful, you must be a good listener. Here are some examples of the importance of listening effectively while you’re on the clock:

• Many managers face setbacks in their careers when they prejudge an employee before they hear all sides of the story. If you want to gain respect as a manager, gather all the data from all the parties before you take any action.
• New employees need to listen first when they enter a meeting or a department. Get the lay of the land. Resist that first verbal contribution, which will be everyone’s first impression of you, until you know that the contribution is a good one.
• Salespeople lose sales when they talk more than they listen. The successful ones use empathetic statements to show they understand what the customer is saying and how he or she is feeling. Broadway Danny Rose is one of Woody Allen’s best films. You don’t have to like Woody Allen to like this movie. It’s all about some very senior stand-up comics (has-been, borscht-belt guys) sitting around New York’s famous Carnegie Deli reminiscing about the life of a renegade agent named Danny Rose (played by Woody Allen).

During the movie, note that Woody Allen’s character talks nonstop without ever stopping to think what he is saying. But he hangs in there. Give that man points for tenacity. His negotiating success is purely accidental from a technical point of view. He never uses any of the negotiating skills in this book. You may wonder why people spend the time and effort becoming good negotiators when people like Broadway Danny Rose can succeed without skills. The movie demonstrates just how accidental his success is. Life is sweeping this man along. He just keeps talking.

Wake yourself up

If you are truly interested in what the other party is saying, look the part.
Keep your eyes focused. Acknowledge the other party’s words with a nod.
However, if you feel yourself getting drowsy, don’t give in. Sit up straighter. Stand up. Get the blood flowing in whatever way works for you. Don’t think that you can effectively hide flagging interest without changing your physical position. If you are tired, it will show. And if boredom sets in, don’t expect a lively conversation and don’t expect a good negotiation. In your very next conversation, just for the fun of it, assume the most attentive position you can. Observe how this change in behavior improves your listening skills. Follow these tips for enhancing your next conversation:

• Uncross your arms and legs.
• Sit straight in the chair.
• Face the speaker full on.
• Lean forward.
• Make as much eye contact as you can.

Ask questions and count to three

Asking questions is so important. I won’t detract by trying to abbreviate the subject here. Just remember that asking the right questions at the right times, and listening to the answers, can move a negotiation forward in a way that nothing else can.
One. Two. Three. Here’s an extraordinarily simple device to help you listen more effectively. Just count to three before you speak. This slight delay enables you to absorb and understand the last statement before you respond. The delay also announces that you have given some thought to what you are about to say. It gives oomph to the words that will come out of your mouth. As you practice this skill over time, counting may not be necessary, but the pause always pays off. You absorb the message, and you give the other party one last chance to modify the statement or question. Even if your response is simply that you must consult with your client, spouse, or boss, pausing for three beats helps you better comprehend and remember what the other person said.

Taking notes now for pauses later

Taking notes is helpful at many points in a negotiation, but note taking can also be a pause button. In fact, one of the best times to pull out your pen is when you need to pause. Writing down statements that con-fuse or upset you is an excellent way to push pause. Rather than blurting out an inappropriate or angry response, tell the speaker to hold on while you write down the statement. Asking the other party to check what you’ve writ-ten to be sure that you got it right can be enormously effective if the words upset you. The process of putting those words to paper almost always causes the other party to backtrack, amend, or better yet, erase the words altogether. You’ll find that most people don’t want their unreasonable statements on paper for all the world to see.

Checking with the boss: A classic that needs a little prep

If you plan to consult with your boss as a means of pushing pause in a negotiation, you should let the other party know that you don’t have final say. However, like everything else in a negotiation, don’t try to use this reason unless you have a boss whom you have to check with from time to time. Admitting early in the negotiation that you don’t have final authority is often beneficial. Make it clear that someone above you must approve the decision. That way, the other party won’t get angry with you. Working this information into the beginning of your negotiating formalizes the pause button and sets the tone for a thoughtful, considered negotiation.

Telling the Other Person That You Need a Pause

Everyone has a different way of pushing the pause button. Sometimes, how you push pause depends on the situation. Here are some of the more common pause buttons you can use:

• Ask for a night to think the negotiation over. Most people will respect your request to “sleep on it.”
• Excuse yourself to the restroom. Who’s going to refuse that request?
  
• For a short break, just lean back in your chair and say, “Wait a minute, I have to take that in.” For a dramatic touch, try closing your eyes or rub-bing your chin.
• In a business situation, having someone with whom you have to consult before giving a final answer is a convenient excuse for pressing pause. Simply say, “I’ll have to run this by my partner (or family or consultants or whomever) and get back to you at 9 tomorrow morning.”

So that’s the idea: Your pause button is anything you do to create a space so you can think over your next move. In chess, those breaks can take so long that competitive chess has rules about how long the thinking time can be. At the end of the time, a buzzer goes off. In a negotiation, nothing dictates the length of breaks. You have to fight to create the time instead of being forced out of time by an artificial time limit.