It is a rare negotiation in which you achieve all of your goals. You must know which are the most important. This decision can become contentious. Teams often abandon the critical step of prioritizing in the name of keeping the peace. Unfortunately, such teams only defer the argument to a later point in time — and probably a worse time, such as
- When not enough time exists to deal with a side issue.
- When the team needs to hang together.
- When the stakes in the outcome seem higher because they are more immediate.
- When a distraction from negotiating is the most damaging. What a disaster! Bite the bullet and get the team together on this important issue when you settle upon the list of goals.
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