Ask again

When a speaker fails to answer your question, you have two choices, depending on the situation.

• Stop everything until you get your answer or a clear acknowledgment that your question will not be answered. Silence can be golden at these opportunities. Most of us are uncomfortable with silence. An individual may feel compelled to answer a difficult question if you remain silent after posing the question. “The next one who speaks loses.”
• Bide your time and ask the question later. If the question was worth asking in the first place, it’s worth asking again. Which of these two techniques you use depends on the situation. If the situation is fast paced and the information you requested is fundamental to decision making, use the first technique.

You can choose the second technique (to bide your time) whenever you know that you’ll have another opportunity to get the information, and you don’t need the information right away. Biding your time is always easier and less confrontational, but if you really need a piece of data, don’t be afraid to say, “Wait, I need to know. . . .” A good way to handle someone who doesn’t answer your question is to make a little joke out of the situation with a statement such as, “You’re leaving me in the dust,” or “I need to catch up.” No matter how serious the subject matter of the negotiation, a little humor never hurts, especially if you don’t spare yourself as a subject of that humor.
If the person makes a little joke back to avoid the question, you may have to shift back to a serious mode. Persevere until you either get an answer to your question or you realize that you must go elsewhere. If the other party isn’t going to answer your question, make a note of that fact so you remember to use other resources to get the answer you need.