Verbal and written communications are not the only elements of communication in a negotiation — or in life. Good negotiators only get better when they draw meaning and insight from the way a person stands or sits, the way a person dresses, or the panoply of facial expressions that play out during a conversation. That’s why, in my negotiation seminars, I say, “Listen with your ears, your eyes, and every pore in between.”
Different nonverbal communications are associated with different attitudes. Becoming savvy to these relationships can put you at a great advantage. As a negotiator, you have two distinct tasks:
- Make sure that your body language expresses the message you want to send. Your body language needs to be consistent with your words.
- Read the nonverbal signals of the person with whom you are negotiating. You need to recognize when someone is sending conflicting words and actions, and when someone’s gestures add emphasis to the words.
Charmers aren’t necessarily the best-looking people in the room; they are the ones who have a command of body language. When such a person focuses on you, you definitely know that the person is interested; the attention can almost make you blush. The person is employing dozens of nonverbal signals to convey his or her focus on you.
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