Look for Evidence of Listening

As you listen to the other party in a negotiation, be alert to the occasional indicators that the other person is not really listening to you. If the other person says something like “uh-huh” or “that’s interesting,” find out immediately whether this response is an expression of genuine interest, a way of postponing discussion, or — equally fatal to communication — a signal that he or she is fighting the dreaded doze monster. Those little demons that tug at the eyelids in the middle of the afternoon cause odd, nonspecific utterances to fall from the lips.
If you suspect the latter, ask a probing question or two to ferret out the truth. Asking, “‘Uh-huh’ yes you agree, or just ‘Uh-huh’ you heard me?” is a good way to flush out the noncommittal uh-huh.
When someone says “That’s interesting,” find out exactly what makes it interesting. Don’t be afraid to keep things lively. This approach is much better than having the conversation die right there at the negotiating table. If you decide that, indeed, your conversational partner is simply not listening, take a break. Often, a quick stretch or, in a more serious case of the afternoon slumps, a walk around the block helps revive everybody. If a distraction is causing the lagging interest in what you are saying, deal with it. Discuss the preoccupying problem or have the distracted party make that critical call.

Don’t allow too many pronouns

Beware the deadly pronoun: he, she, they, especially the infamous they and the power-gilded we. Pronouns can send you into a quagmire of misunderstanding. Every single day, it seems, I say to someone, “Too many pronouns.” During a negotiation, force your counterpart to use specific nouns and proper names. This preventive measure avoids a great deal of miscommunication.
With pronouns, you must guess which “they” or which “we” the speaker is talking about. Don’t guess. Just throw up your hands and say, with humor, “Too many pronouns.” I have never met anyone who begrudged me taking the time to clarify this issue. More often than not, the request is greeted with a chuckle. The potential for confusion is obvious, and everyone appreciates the effort to maintain clarity.

Don’t accept an assertion for the answer

A person who doesn’t want to answer your question may try instead to emphatically state something close to what you’re looking for. This technique is common when you’re asking for a commitment that the other party doesn’t want to make.
Sometimes, an assertion about the past is substituted for an answer about the future. For example, you ask whether a company plans to spend $50,000 on advertising in the next year. You receive an emphatic statement that the company has spent $50,000 each year for the past four years, that sales are rising, and that any company would be a fool to cut back now. Don’t settle for such assertions — push for an answer. Say something like “Does that mean that your company has made a final commitment to spend $50,000 for advertising this year?”
Because assertions are sometimes delivered with a great deal of energy or passion, you may feel awkward insisting on the answer to your question. Not persisting with the inquiry can be fatal to your interests.

Don’t tolerate the dodge

Politicians, as a group, seem specially trained to provide anything but an answer when asked a question. It’s almost as though there is some secret college for Congress members where they go to learn about the artful dodge. Just tune into the Sunday morning shows that feature our elected representatives. For example, if someone asks about the state of public education, the representative may launch into a dissertation about family values. It’s odd how many interviewers let elected officials get away with avoiding questions Sunday after Sunday. You don’t have to do that. Don’t accept the dodge when you ask a question. Recognize this tactic for what it is and repeat the question, this time insisting on a real answer or an exact time when you can expect an answer. When people say that they have to look into something and get back to you, about the only thing you can do (without making a rather obvious and frontal assault on their honesty) is wait. However, you can nail them down to a specific date and time that they will “get back to you.” If the question is important enough for the other side to delay (or not answer at all), the issue is important enough for you to press forward. Asking, “When can I expect an answer from you?” is a direct way of obtaining that information. Be sure to make a note of the reply.

Accept no substitutes

You are listening. You are asking all the right questions at the right time. You are patient. So why aren’t you getting the information you need? One of the following possibilities may exist:

• The person simply doesn’t understand your questions. You might try rephrasing your questions.
• The person simply doesn’t want to answer your questions. Maybe company policy prevents disclosure of the information. Maybe the person feels uncomfortable discussing a particular subject matter. If you believe this is true, make a note and find out the information elsewhere.
• The person is not good at answering questions. The avoidance is not deliberate or devious. Because of bad habits, sloppiness, or laziness, the person neglects to respond to your inquiry. Keep probing.
• The person doesn’t know the answer and is uncomfortable in saying so. If you suspect this, ask if the other person needs time to research the answer.
• The person is a pathological liar. In this case, run. Never negotiate with a liar — you can’t win.

In each of these cases, the result is the same. You are not getting a valuable piece of information. Take the suggested possibilities to get the information

Use your asks wisely

If you’re lucky, the opposing side will answer most of your questions before you ask them. That’s why you shouldn’t spew out your questions like a machine gun. Have patience. Only ask essential questions. If you don’t care about the answer one way or the other, don’t ask. You are granted only so many asks in any conversation. Don’t use them indiscriminately. Every child learns the futility of repeating the question, “Are we there yet?” At a negotiating table, you may never “get there” if you have overstepped the asking line. The consequences: The listener becomes oversensitive to your probing, which often translates into resistance to answering your queries. When someone becomes resistant in one area, they will be resistant in other areas and, therefore, unreceptive to your general position. That’s a high price to pay for asking too many questions.
To become a really good questioner, take some time after a negotiating session to think about the questions you asked. Identify the extraneous questions. Remember that every question should serve a purpose. You’re not looking for damage that was done in that particular negotiation; you’re evaluating the quality of the questions.

Ask again

When a speaker fails to answer your question, you have two choices, depending on the situation.

• Stop everything until you get your answer or a clear acknowledgment that your question will not be answered. Silence can be golden at these opportunities. Most of us are uncomfortable with silence. An individual may feel compelled to answer a difficult question if you remain silent after posing the question. “The next one who speaks loses.”
• Bide your time and ask the question later. If the question was worth asking in the first place, it’s worth asking again. Which of these two techniques you use depends on the situation. If the situation is fast paced and the information you requested is fundamental to decision making, use the first technique.

You can choose the second technique (to bide your time) whenever you know that you’ll have another opportunity to get the information, and you don’t need the information right away. Biding your time is always easier and less confrontational, but if you really need a piece of data, don’t be afraid to say, “Wait, I need to know. . . .” A good way to handle someone who doesn’t answer your question is to make a little joke out of the situation with a statement such as, “You’re leaving me in the dust,” or “I need to catch up.” No matter how serious the subject matter of the negotiation, a little humor never hurts, especially if you don’t spare yourself as a subject of that humor.
If the person makes a little joke back to avoid the question, you may have to shift back to a serious mode. Persevere until you either get an answer to your question or you realize that you must go elsewhere. If the other party isn’t going to answer your question, make a note of that fact so you remember to use other resources to get the answer you need.